Privacy Policy
Affirma ("we", "our", or "us") values your privacy. This Privacy Policy explains what personal data we collect, how we collect it, how we use it, who we share it with, how long we keep it, and how you can delete it or withdraw your consent.
1. Information we collect and how we collect it
We collect the following categories of personal data:
- App content — the affirmations you save or write, the voices you add to your library, and your daily streak and practice-progress data. This is either created directly by you in the app or recorded automatically as you use its features.
- Attribution data — app install and in-app events collected automatically to measure the effectiveness of our advertising campaigns.
We do not collect precise location data, payment information, contacts, or device identifiers beyond what the app store platform provides for download and update delivery.
2. How we use your information
We use the data described above solely for the following purposes:
- To deliver and personalize core app functionality (affirmations, voices, streak tracking).
- To respond to your support requests.
- To maintain, troubleshoot, and improve the app.
- To comply with applicable laws and legal obligations.
We do not use your data for advertising, profiling, or any purpose not listed above.
3. Sharing with third parties
We do not sell, rent, or trade your personal information. We share limited data only with the categories of service providers listed below, and only to the extent necessary to operate the app:
- Backend infrastructure — to store and deliver your app content.
- Cloud hosting — to run the servers that deliver the app.
- Marketing Partners — to measure the effectiveness of our advertising campaigns through app event attribution.
Third-party protection commitment: Every third party with whom we share your data — including service providers, subprocessors, and any parent, subsidiary, or related entity that may access your data — is contractually required to protect your personal data to the same or a higher standard as described in this Privacy Policy and as required by applicable law. We do not permit these parties to use your data for their own purposes or to share it further without our authorization.
4. Data retention and deletion
How long we keep your data:
- App content: retained for as long as you use the app. When you delete your data from within the app, it is removed immediately and permanently.
How to delete your data:
You can delete your data at any time directly from within the app.
5. Revoking consent
Where our processing of your personal data is based on your consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
To withdraw consent, submit a deletion request as described in Section 4 above. Note that withdrawing consent will prevent you from using features that depend on that data.
6. Security
We use industry-standard technical and organizational safeguards — including encryption in transit and at rest, access controls, and regular security reviews — to protect your information from unauthorized access, loss, or disclosure.
7. Your privacy rights
- You can request a copy of the personal data we hold about you by contacting us at support@getaffirma.app.
- You can request deletion of your data as described in Section 4.
- Depending on your location, you may have additional rights (such as the right to data portability or the right to object to processing) under applicable law, including GDPR, CCPA, or other regional privacy legislation.
8. Policy updates
We may update this Privacy Policy from time to time. Continued use of the app after the effective date constitutes acceptance of the updated policy.
9. Contact
For privacy questions, requests, or concerns, please
contact us at:
support@getaffirma.app